The 4 Best Long-Term Online Marketing Strategies 2020 The increasingly rapid development of technology has also influenced online marketing strategies, especially for long-term online marketing strategies. A short term online marketing strategy is ideal if you need to build web traffic or sales quickly; for a certain amount of money. But long-term marketing strategies, on the other hand, require more investment — both in time and money.
Long-term online marketing strategies usually don't see immediate results. But over time, its effectiveness grows, eventually leading to higher long-term ROI and better click volume to increase your revenue. So, what are the best long-term online marketing strategies in 2020 that you can implement? Check out the following reviews! Email Marketing Email marketing has been around since the early days of email technology.
Email marketing usually consists of newsletters and promotional offers that are sent periodically to a subscriber list. Marketing strategy through email marketing has several advantages, including: * Pure ROI. According to some studies, email marketing has a higher ROI than any other marketing, sometimes projected as a 400 percent return on your investment;
* Retention and attraction. Email marketing is useful for attracting new customers and retaining existing ones;
* Simplicity. There are not many best practices or technical components to learn in the field of email marketing. While it takes time and patience to master, it's an approachable strategy for anyone with a basic understanding of the basics of marketing.
Social Media Marketing An online marketing strategy through social media is the process of building a reputation for your brand through social media channels such as Facebook, Twitter, and Instagram. It is almost impossible to see high ROI directly from social media marketing. But over time, you'll get the benefits, including:
* Free to create pages for your business on social media, and free to post. You'll have to invest time in your campaign, but the low cost barrier to entry makes social media one of the best targets for long-term profits;
* Social media can be used for a variety of tactics, including engagement, attraction, promotion and even sales. Once you are successful in attracting an audience, they can become a marketing agent for you too; * Explosive potential. If you get the timing right (or get a bit of luck), the power of sharing on social media can significantly increase your brand's visibility. Content Marketing Content marketing serves as a long term online marketing strategy that is an excellent complement to SEO. At its core, content marketing is the development, publication, and syndication of content that is valuable to your customers, be it buying guides or entertainment. The advantages of content marketing, among others:
* Trust and reputation. Content marketing isn't just about attracting more traffic to your site. It's also about building your brand's reputation and building trust in your target audience. This will lead to increased customer retention and public perception of your brand;
* Strategic complement. Content marketing is an excellent complementary strategy to every other strategy on this list; it can significantly impact your organic search rankings, provide value for your email marketing boom, and even be a source of material for your social media marketing campaigns.
* Potential conversions. You can use your content as a means to convert your audience, not just attract them, as long as you include a call to action (CTA) in your post. This makes your content the perfect one-two for customer acquisition.
* Maintain value. Any piece of content you create will remain on your site until you choose to remove it. That means every new piece you add permanently increases your brand's online value, and continues to return value to your brand for an indefinite future.
Search Engine Optimization (SEO) SEO is one of the long-term online marketing strategies that still dominates all other online strategies. SEO is the process of optimizing your website to improve your website's ranking and visibility in search engines. This increase in ranking will result in more traffic and sales. Some of the advantages of SEO include:
* Flexibility. Your strategic direction in SEO is usually determined by the type of keywords you want to target and the type of visibility you want to generate. Since almost everyone uses search engines as a channel for their online interactions, making SEO a very flexible strategy. You can use it for almost any business in any industry, and customize it to your needs;
* Targeted. SEO is also advantageous because of its accuracy. Even if you don't know about certain parameters, such as your website's domain authority, you can track your website's ranking and scrutinize meticulous details about your audience.
As a top ranking online marketing strategy, SEO can be said to be mandatory for those of you who want to build a business for the long term. But if you're still confused about how to get started, don't worry. Toffeedev digital marketing agency Jakarta provides fundamental SEO classes for those of you who want to learn SEO from the basics to become a professional. What are you waiting for? Sign up for a fundamental SEO class from Toffeedev!
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